13 Ways Linkedin Supports Event Marketing
Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here...
View ArticleEight Common Event Marketing Mistakes
Last week I was having dinner with David Beisel, a venture capatalist at Venrock in Cambridge. You can check out his blog here. We were discussing an annual event he hosts for some of his stakeholders...
View ArticleEvaluating Event Sponsorships? Consider This…
Event producers have one job. Sell everything they can think of to make as much money as possible. Some of these things will be valuable to your company and brand, and some will not. Your job is also...
View ArticleFive Powerful Ideas For Using Facebook For Events
According to Inside Facebook, As of July 2009, Facebook has more than 300 million regular users, making it the largest social network. 55% of users are female and 41% are male (other unknown)....
View ArticleOwning the Show: The Art Of Building Share Of Voice
Locked in every trade show is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you...
View ArticleThe Importance of Blogs in Experiential Marketing
Blogs. Technorati has indexed 133 milion of them since 2002. 77% of active internet users read blogs – that’s 356 million according to Comscore. Not to mention there are more than 90,000 blog articles...
View Article12 Twitter Tools Every Event Marketer Should Know About
Twitter has about 18 million active users, which is forecast to grow to 26 million active users in 2010. In a recent survey by Champion Exhibition Services, it was found that 54% of association event...
View Article8 Ways To Use MySpace For Events
As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly...
View ArticleThe Art of Experiential Marketing
Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event...
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